Users will soon have a new feature that enables them to cut down on the quantity of AI-created videos appearing in their timelines. This step comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global release. This advancement coincides with a rise in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is deemed low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to give people the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are now 1.3bn videos on its service identified as AI-generated. In total, over 100 mn pieces of content are submitted to the service every day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of AI content they watch by opening the topic control feature in the platform and choosing “AI-generated content”. Further subjects that currently be adjusted under the setting cover politics, style, beauty, and choreography.
Platform Guidelines
TikTok’s policies require creators to identify lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the app will now add an AI-generated tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from trying to circumvent the labeling process.
Educational Initiatives
The company is furthermore introducing a $2m awareness program for specialists and groups to develop educational content about using AI responsibly. This program will support non-profit groups dedicated to training computer science.
Moderation Strategy
TikTok has defended its safety measures, following controversy over intentions to make redundant a large number of review team members in the United Kingdom. It is planning to cut 439 jobs in its user protection department in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official stated that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most graphic content prior to it gets reviewed by people. The platform reported a notable drop in explicit and harmful content handled by content reviewers over the past year due to intervention by its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
